Senior Manager - Product Marketing, RiverSource

Key Responsibilities

• Lead a team of two marketing managers to advance their marketing skills and business acumen

• Build marketing strategies for products and features to increase awareness, engagement and sales

• Develop and implement marketing communications, including sales collateral, emails, videos, digital tools, interactive content, social media, etc.

• Develop coordinated marketing campaigns, using segmentation frameworks and targeted messaging

• Work effectively with matrix partners, including Legal, Compliance, Sales, Program Management, Business Intelligence and others, to ensure all results are timely and high quality.

• Function proactively to continuously improve marketing programs and tools.

• Demonstrate understanding of the annuity and insurance industries, including product features and trends, industry trends, consumer demographics, financial advisor needs and behavior, and competitive landscape.

• Effectively manage and prioritize projects with minimal direction.

• Bachelors Degree or equivalent

• Series 6 and 26 licenses or ability to acquire within 120 days of hire.

• 7+ years marketing/communications experience.

• Ability to develop clear and compelling communications and translate complex concepts into understandable language.

• Ability to balance multiple projects effectively.

• Planning and problem-solving skills; ability to proactively solve problems as they emerge and anticipate problems before they occur.

• Ability to work effectively both independently and with colleagues across the company in multiple functions.

• Strong attention to detail.

Preferred Qualifications

• Analytical skills and ability to work with data analysts to enhance marketing campaigns

• Experience in financial services.

• Prior leadership experience.

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

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